Flyposting

Flyposting is the act of placing advertising posters or flyers in illegal places. In the U.S., these posters are known as bandit signs, snipe signs, or street spam, and the process of flyposting is called wheatpasting.

In most areas, it is illegal to place such posters on private property without the consent of the property owner, or to post on public property without a sign permit from the local government. Some areas, however, have public bulletin boards where notices may be posted.

It is an advertising tactic mostly used by small businesses promoting concerts and political activist groups, but there have been occasions where international companies subcontracted local advertising agencies for flyposting jobs in order not to get caught in illegal behavior, as a form of guerrilla marketing. In 2004 Sony Music and BMG were threatened with anti-social behavior orders by Camden Borough Council for illegal flyposting.

Flyposting is commonly seen as a nuisance due to issues with property rights, visual appearance and littering and is a misdemeanor in many countries. In India, the Election Commission has banned this practice, but it continues unabated.

A particularly noteworthy incident of this type occurred in Boston, Massachusetts. In the case of the 2007 Boston Mooninite Scare, advertisers had placed electronic signboards without notifying local authorities, prompting a costly reaction by the Boston Police Bomb Squad when the signs were mistaken for bombs.

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Modern Ink Applications

Up until a few years ago, consumers had very little interest in ink other than refills for their pens. Fountain pens became a novelty as the disposable ball point pen took over the market. The introduction of home computing led to home printing. Today, in developed nations, most residences and businesses have a printing capability. As a result, buying ink in the form of a printer cartridge has once again become a part of the day-to-day shopping experience, similar to buying a bottle of ink fifty years ago.

Ink refilling services for printer cartridges are offered by large, official printing companies as well as smaller, “unofficial” refill companies. Customers can often cut printing costs by using refill services from a refill company, or buying the new non-OEM (original equipment manufacturer) brands instead of refilling. The refilling of ink cartridges and the use of continuous ink supply systems for inkjet printers is very common in most countries, with the exception of the United States. As printer manufacturers control to a great extent, the type of competition that they allow on retail shelves, devices to ease the use of refill inks is usually only available online.

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Minimalist Color Poster Design

Less is more.

That is the basic premise of a minimalist color poster design. The Dutch painter Piet Mondrian in the years 1920-21 courageously introduced the style of minimalism in painting. His simple geometric compositions, together with the use of only three basic colors, blue, yellow, and red, in combination with black and white created a new venue for graphic designers. He demonstrated that with simple relocation of these colors, and experiment with the proportionality of various square surfaces one can achieve extremely different ambiances and various feelings.

For the graphic designers who intend to convey a message with a minimum interference from the extraneous elements his experiment in minimalism was a valuable gift.

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Job of the Day

Here is a cool business card design we printed.

Business card design

Business card design

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The History of Stationery

Originally the term “stationery” referred to all products sold by a stationer, whose name indicates that his book shop was on a fixed spot, usually near a university, and permanent, while medieval trading was mainly ambulant, by peddlers (including chapmen, who sold books) and others (such as farmers and craftsmen) at non-permanent markets such as fairs. It was a special term used between the 13th and 15th centuries in the manuscript culture.

Though decreasingly popular in western culture, stationery has been an important part of good social etiquette, particularly since the Victorian era. Some usages of stationery, such as sending a manufactured reply card to a wedding invitation, has changed from offensive to appropriate. Many of these social guidelines may have been defined by the manufacturers of stationery products themselves, such as “Crane’s Blue Book of Stationery” showing so much influence by Crane & Co. that the company name is included in the title.

The usage and marketing of stationery is a niche industry that is increasingly threatened by electronic media. As stationery is intrinsically linked to paper and the process of written, personalized communication, many techniques of stationery manufacture are employed, of varying desirability and expense. The most familiar of these techniques are letterpress printing, embossing, engraving, and thermographic printing (often confused with thermography). Flat printing and offset printing are regularly used, particularly for low cost or informal needs.

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The Power of Flyers

When you are considering the best, most cost effective way to promote your company, do not under-estimate the power of flyers. Whether you wish to promote an upcoming event, concert or new business, flyers are an impressive and eye-catching way to spread the word! When designing your flyer, be sure to include all the relevant information without making it cluttered. A squashed design is displeasing to the eye, and will work against you. Remember, less is more. An eye-catching image or color combination that re-enforces your message is the most effect type of flyer design.

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