The History of Postcards in the USA

John P. Charlton of Philadelphia patented the postcard in 1861, selling the rights to H. L. Lipman, whose postcards, complete with a decorated border, were labeled “Lipman’s postal card.” Nine years later European countries were also producing postcards. The first country to actually use the post card was Turkey, in 1876.

The United States Post Office began issuing pre-stamped postal cards in 1873. The postcards were made because people were looking for an easier way to send quick notes. The Post Office was the only establishment allowed to print postcards, and it held its monopoly until May 19, 1898, when Congress passed the Private Mailing Card Act which allowed private publishers and printers to produce postcards.

Initially, the United States government prohibited private companies from calling their cards “postcards,” so they were known as “souvenir cards.” Although this prohibition was rescinded in 1901, it was not until 1908 that people were permitted to write on the address side of a postcard.

The first postcard in the United States was created in 1893 to advertise the World’s Colombian Exposition in Chicago. Shortly thereafter the United States government, via the United States Post Office Department, allowed printers to publish a 1-cent postcard (the “Penny Postcard”). A correspondent’s writing was allowed only on the front side of these cards.

Postcards, in the form of government postal cards and privately printed souvenir cards, became very popular as a result of the Colombian Exposition, held in Chicago in 1893, after postcards featuring buildings were distributed at the fair. In 1908, more than 677 million postcards were mailed.
Postcard with 1908 cancellation

1901 brought cards with the word “Post Card” printed on the reverse (the side without the picture). Written messages were still restricted to the front side, with the entire back dedicated to the address. This “undivided back” is what gives this postcard era its name.

The “divided back” card, with space for a message on the address side, came into use in the United States in 1907. The back is divided into two sections, the left section being used for the message and the right for the address. Thus began the Golden Age of American postcards, which lasted until about 1915, when World War I blocked the import of the fine German-printed cards.
A tinted (black and white image which has had colored tint added) souvenir card. Image of the Christopher Columbus taken circa 1896

The “white border” era, named for obvious reasons, lasted from about 1916 to 1930. The “linen card” era lasted from about 1931 to the early 1950s, when cards were primarily printed on papers with a textured surface similar to linen cloth. The last and current postcard era, which began about 1939, is the “chrome” era, however these types of cards didn’t begin to dominate until about 1950. The images on these cards are generally based on colored photographs, and are readily identified by the glossy appearance given by the paper’s coating.

In 1973 the British Post Office introduced a new type of card, PHQ Cards, these have since become a popular collecting area, especially when they have the appropriate stamp affixed and a First day of issue postmark obtained.

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Modern Ink Applications

Up until a few years ago, consumers had very little interest in ink other than refills for their pens. Fountain pens became a novelty as the disposable ball point pen took over the market. The introduction of home computing led to home printing. Today, in developed nations, most residences and businesses have a printing capability. As a result, buying ink in the form of a printer cartridge has once again become a part of the day-to-day shopping experience, similar to buying a bottle of ink fifty years ago.

Ink refilling services for printer cartridges are offered by large, official printing companies as well as smaller, “unofficial” refill companies. Customers can often cut printing costs by using refill services from a refill company, or buying the new non-OEM (original equipment manufacturer) brands instead of refilling. The refilling of ink cartridges and the use of continuous ink supply systems for inkjet printers is very common in most countries, with the exception of the United States. As printer manufacturers control to a great extent, the type of competition that they allow on retail shelves, devices to ease the use of refill inks is usually only available online.

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Minimalist Color Poster Design

Less is more.

That is the basic premise of a minimalist color poster design. The Dutch painter Piet Mondrian in the years 1920-21 courageously introduced the style of minimalism in painting. His simple geometric compositions, together with the use of only three basic colors, blue, yellow, and red, in combination with black and white created a new venue for graphic designers. He demonstrated that with simple relocation of these colors, and experiment with the proportionality of various square surfaces one can achieve extremely different ambiances and various feelings.

For the graphic designers who intend to convey a message with a minimum interference from the extraneous elements his experiment in minimalism was a valuable gift.

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The History of Stationery

Originally the term “stationery” referred to all products sold by a stationer, whose name indicates that his book shop was on a fixed spot, usually near a university, and permanent, while medieval trading was mainly ambulant, by peddlers (including chapmen, who sold books) and others (such as farmers and craftsmen) at non-permanent markets such as fairs. It was a special term used between the 13th and 15th centuries in the manuscript culture.

Though decreasingly popular in western culture, stationery has been an important part of good social etiquette, particularly since the Victorian era. Some usages of stationery, such as sending a manufactured reply card to a wedding invitation, has changed from offensive to appropriate. Many of these social guidelines may have been defined by the manufacturers of stationery products themselves, such as “Crane’s Blue Book of Stationery” showing so much influence by Crane & Co. that the company name is included in the title.

The usage and marketing of stationery is a niche industry that is increasingly threatened by electronic media. As stationery is intrinsically linked to paper and the process of written, personalized communication, many techniques of stationery manufacture are employed, of varying desirability and expense. The most familiar of these techniques are letterpress printing, embossing, engraving, and thermographic printing (often confused with thermography). Flat printing and offset printing are regularly used, particularly for low cost or informal needs.

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